Zadence

A new era for everyday athletes

Current problemzadence.com

Fragmented Events Discovery

Athletes spend hours searching across multiple sources.

Existing platforms focus on spectators, not participants.

Lacks filtering by fitness level or location

The current market for

everyday athletes is

fragmented & inefficient

Scattered Information

Wearable adoption is booming, with 134.2M units (2023)

Tracks raw data but don’t link it to training or recovery

Lacks actionable insights that complete the loop

Athlete-Brand Disconnect

Athletes lack the info to choose performance brands.

Generic deals don’t match real training needs

Offers ignore data, missing a $5.7B opportunity.

Market Opportunityzadence.com

Total Addressable Market

150M+ active fitness enthusiasts in India

$6.8B wearable tech market by 2025

$34B fitness industry growing at 27% CAGR

Sources: Redseer Strategy Consultants, Mordor Intelligence

Serviceable Market

2.5-3M+ marathon & trail runners

100K+ trekkers and hikers

50-80K+ cyclists and triathletes

Sources: On the Run with Aashu, Chandrasekhar Venugopal

India's next aspirational subculture is being built around everyday athletes

Growth Trajectory

300K+ new runners added annually

10K-15K+ local running clubs formed

Decathlon has 129 stores, expanding to 190 by 2026

Sources: On the Run with Aashu, Le Monde

Revenue Potential

Premium Subscriptions (₹999/pm)₹60 Cr

Event Bookings (3-5%)₹15 Cr

Brand Partnerships₹2-3 Cr

Total Annual Revenue₹75+ Cr

Based on 1M active users with 5% premium conversion and average event ticket price of ₹2,000

Status Quozadence.com

Ticketing platforms are Transactional

Marathon platforms focus on registration, not community

No discovery for pickleball courts or hiking groups

OCR events lack skill-based matchmaking

Weekend warriors spend hours searching WhatsApp groups for local events and communities

Communities Lack Infrastructure

Running groups lack structured progression

No way to find training partners at your level

Cross-sport communities don't exist

Weekend athletes train alone, missing out on community motivation and shared experiences

Opportunity to Create India's Next Aspirational Subculture

New generation of Indians are more health conscious than ever - Gen Z and Gen Alpha are more health conscious than ever. Therefore, Cadence for Gen Z - Zadence.

We're building a platform that makes fitness accessible, social, and aspirational for everyday athletes.

Our solutionzadence.com

Curated Event Discovery

Reduce event search time from 3 hours to 3 minutes

Location-based and skill-matched filtering

AI and Performance-based event recommendations

Elite runners (resting HR ≤ 60 bpm) get matched with competitive 10K races within 15 km

Performance Dashboard

Transform reactive training to proactive optimization

Sync wearable data with biomarker analytics

90% accurate performance optimization alerts

Predict training load issues 7-10 days in advance, maximizing peak performance windows

A thoughtfully designed club for everyday athletes, offering exclusive perks.

Personalized Brand Offers

Replace generic sponsorships with dynamic rewards

Performance-based gear recommendations

Achievement-triggered partner perks

Crushing a high-intensity workout unlocks exclusive Decathlon compression gear deals

India Running

District

Feature	Zadence	Townscript	India Running	District
Event Discovery
Admin Dashboard
Community Building
Skill-based Matchmaking
Cross-sport Collaboration
Brand Partnerships
Digital Medal and Certificate
Merch Store
Photo Integration
Wearable Integration
Deep Analytics